Designing "Duolingo for Design Thinking"
How might we integrate interactive elements and hands-on activities into the online workshop format, promoting a more dynamic and participatory learning experience?
😥 The challenge
Corporate workshops were highly effective in-person, but Collabo wanted to scale without losing the experiential impact. Existing online tools felt passive, rigid, and dull.
🙇♂️ The solution
We created an AI-powered learning app (Duolingo for Design Thinking) provides customized content and gamifies learning and uses interactive activities and instant feedback to deliver content like design thinking to non technical people.
🚀 Outcomes
Course completion improved from 40% → 75%
Learner confidence & practical application of skills significantly increased.
Positioned Collabo XD for scalable digital product revenue.
Above is a glimpse for the activities section of the application. Click below for the full prototype.
Role
As Product Designer, I led
UX research
Ideation
Information architecture
End-to-end MVP design
Collaborated with 2 UX designers, 1 graphic designer, and 1 product manager in a 3-month sprint.
Context
Collabo XD facilitates highly-custom, in-person design thinking workshops for enterprises. With rising demand and a $166B global online education market, they needed a digital channel without compromising interactivity or learner engagement.
Key Insights
66% of users felt existing tools failed for topics like design thinking.
33% wanted task-based learning, not passive videos.
Users didn’t just need content, they needed connection. What clicked:
Learning by doing (and failing)
Instant, adaptive feedback
Social Cues, even in solo tasks
Design Highlights
Collaborative Interactive Activities (e.g. Brainstorming, Persona Creation)
The application consisted of interactive activities to practice everyday, other than the instruction material. Learning by practice and making mistakes.
Gamified Daily Challenges
Users get a challenge everyday which they need to complete, in order to complete the course and streaks are maintained to promote extrinsic motivation.
Company specific challenges and goals
Both the features above and all activities related to the course are tailored to the company material, so that users feel interested to solve a problem and can apply the learnings in real time after they complete the project.
Impact
75%
course completion rate
4.6/5
confidence in applying skills
95%
perceived adoption rate
Fin