😥 The challenge
Corporate workshops were highly effective in-person, but Collabo wanted to scale without losing the experiential impact. Existing online tools felt passive, rigid, and dull.
🙇♂️ The solution
We created an AI-powered learning app (Duolingo for Design Thinking) provides customized content and gamifies learning and uses interactive activities and instant feedback to deliver content like design thinking to non technical people.
🚀 Outcomes
Course completion improved from 40% → 75%
Learner confidence & practical application of skills significantly increased.
Positioned Collabo XD for scalable digital product revenue.
Above is a glimpse for the activities section of the application. Click below for the full prototype.
As Product Designer, I led
UX research
Ideation
Information architecture
End-to-end MVP design
Collaborated with 2 UX designers, 1 graphic designer, and 1 product manager in a 3-month sprint.
Context
Collabo XD facilitates highly-custom, in-person design thinking workshops for enterprises. With rising demand and a $166B global online education market, they needed a digital channel without compromising interactivity or learner engagement.
Research & Insights
Learning by doing
Users learnt better when courses had iterative activities over traditional tests, quizzes.
Users appreciated instant feedback
Users reported they learnt better when there was instant feedback which was personalized to how they learn.
Social Cues, even in solo tasks
Users performed well in social and collaborative activities, especially in courses like design thinking.
66%
users abandoned course after starting them
40%
users prefer in person classes over online
Design Highlights
Collaborative Interactive Activities (e.g. Brainstorming, Persona Creation)
The application consisted of interactive activities to practice everyday, other than the instruction material. Learning by practice and making mistakes.
Gamified Daily Challenges
Users get a challenge everyday which they need to complete, in order to complete the course and streaks are maintained to promote extrinsic motivation.
Company specific challenges and goals
Both the features above and all activities related to the course are tailored to the company material, so that users feel interested to solve a problem and can apply the learnings in real time after they complete the project.
Impact
75%
course completion rate
4.6/5
confidence in applying skills
95%
perceived adoption rate
Fin