Over the years I’ve taken unexpected turns, figured things out on the go, and picked up a bunch of stories along the way.
I’m an immigrant, a photographer, a car lover and whatever I set my mind to be. I adapt quick, stay curious, and try not to take myself too seriously.
This site is a small glimpse into the things I’ve made, lived, and learned.

Designing a learning tool to increase completion rate
Gamified learning using interactive activities, live feedback and collaboration.


+75%
course completion rate
95%
perceived adoption rate

Reducing maintenance costs by 40% using sensors
Created preventive maintenance flows and centralized access management system for multi family housing.


-40%
maintenance costs
+80%
ease of use

Redesigning the solutions page for better visibility
Enhancing the information architecture and layout of content to increase ease of finding information.

-1 min
time to find content
+42%
optimal clarity


But why only me?
I don't just design screens, I tell stories.
I design my experiences like I'm telling a story, interesting and engaging, all while being user friendly.
My approach
I design with both feet on the ground and one eye on what's possible.
Feasibility matters. I can't help users with ideas that never ship. But I also know when to push limits, imagine better and built what doesn't exist yet.
Previously worked with
What sets Vaishnava apart is his exceptional attention to detail and thorough approach to every task he undertakes. He consistently takes the initiative, often going above and beyond to ensure the success of the projects we work on. His ability to think from multiple perspectives not only enhances the quality of his work but also brings a unique "wow" factor to his designs that never fails to impress.
Shivani Kolala Jayaprakash
Product Designer - The Scene
What stands out about Vaishnava is his understanding that solid design foundations are crucial for scaling. His work on style guides and design assets created the consistency we needed across our growing product suite. Additionally, his involvement in customer research calls showed his commitment to user-centered design and understanding real customer needs.
Kondasamy Jayaraman
CTO, Layerpath
I had the pleasure of working with Vaishnava during his time at Layerpath, and his impact was clear from day one. He brought a calm, analytical approach to every challenge, whether it was structuring the MVP for our Path AI agent or evaluating critical UX gaps in our core product. What stood out most was his ability to go beyond surface-level research. He consistently framed problems with clarity, asked sharp questions, and delivered actionable and strategic outputs.
Vinay Chandrasekharan
CEO, Layerpath
I had the pleasure of working with santosh at smart energy water. I highly recommend him. He is a talented, results-oriented professional with exceptional skills in product management , always delivering high-quality work, even under pressure. They bring a positive attitude, strong problem-solving abilities, and a collaborative spirit to the team, making them both a valuable asset and a pleasure to work with.
Omesh Raina
Senior Associate - Amex
Creative
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2 min read
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January 2025
Mindset
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2 min read
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December 2024
Mindset
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2 min read
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January 2024
My site's currently only optimized for bigger screens. Check out my highlights till then.
Vaishnava Samudrala
I'm a UX Designer
and I love Product Strategy
Heartland Community Network
06/2025-Present
June 2025-Present
Building a marketplace for advertisers and broadcasters.
Layerpath
02/2025-Present
Feb 2025-Present
Built an AI agent for demos.
Megaputer
02/2024 - 12/2024
Feb 24 - Dec 24
Redesigned the information architecture for better content visibility.
Smart Energy Water
01/2021-12/2022
2021-2022
Improved the product and made it WCAG accessible across mobile and web.
Indiana University Purdue University Indianapolis
2023-2024
Got another CS degree
Did my masters in HCI
BML Munjal University
2017-2021
Did my Bachelors in Electronics Engineering
Vaishnava Samudrala
I'm a UX Designer
and I love Product Strategy
Heartland Community Network
June 2025-Present
Building a marketplace for advertisers and broadcasters.
Layerpath
Feb 2025-Present
Built an AI agent for demos.
Megaputer
Feb 24 - Dec 24
Redesigned the information architecture for better content visibility.
Smart Energy Water
2021-2022
Improved the product and made it WCAG accessible across mobile and web.
Indiana University Purdue University Indianapolis
2023-2024
Did my masters in HCI
BML Munjal University
2017-2021
Did my Bachelors in Electronics Engineering